Process Oriented Approach
The SMstudy® Guide defines Sales and Marketing in terms of processes that comprise a series of actions that leads to a particular result. Each process requires specific inputs and then uses tools to create specific outputs.
Based on SMstudy® guide
All SMstudy certifications and courses are based on SMstudy® Guide developed by VMEdu. The SMstudy® Guide is organized into six Sales and Marketing Aspects: Marketing Strategy (MS), Marketing Research (MR), Digital Marketing (DM), Corporate Sales (CS), Branding and Advertising (BA), and Retail Marketing (RM).
The many authors, advisers, and reviewers of the SMstudy® Guide have worked in numerous Sales and Marketing areas and geographic regions across a variety of industries. Thus, insights provided by them make this body of knowledge industry independent.
Established name in Sales & Marketing certifications
SMstudy has been developed by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies.
Overview – Digital Marketing Specialist Certification
SMstudy Certified Digital Marketing Specialists are facilitators who ensure that who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy. SMstudy Certified Marketing Strategy Specialist will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones). SMstudy Certified Digital Marketing Specialists will also be able to plan and develop, optimize all the available digital marketing channels that will effective for achieving the objectives defined for a product.
Successful candidates will be awarded the SMstudy Certified Digital Marketing Specialist certification by SMstudy after passing the certification exam.
|Prerequisite Experience||Prerequisite Education||Target Audience|
|3 years of work experience||Study of all processes from SMstudy Guide – Digital Marketing book and 20 mandatory educational hours.||Sales and Marketing Professionals|
- Multiple choice
- 140 questions per exam
- No negative marks for wrong answers
- 180 minutes duration
- Proctored online exam
This certification is appropriate for Sales and Marketing Professionals who are interested in becoming a Marketing Strategy Specialists.
The candidate should have minimum of 3 years work experience. It is preferable to complete the SMstudy® Certified Digital Marketing Professional certification and study all processes from the SMstudy Guide — Digital Marketing book before applying for the SMstudy® Certified Digital Marketing Specialist certification. It is also mandatory to gain 20 mandatory educational hours by attending Digital Marketing Specialist classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.)