Process Oriented Approach
The SMstudy® Guide defines Sales and Marketing in terms of processes that comprise a series of actions that leads to a particular result. Each process requires specific inputs and then uses tools to create specific outputs.
Based on SMstudy® guide
All SMstudy certifications and courses are based on SMstudy® Guide developed by VMEdu. The SMstudy® Guide is organized into six Sales and Marketing Aspects: Marketing Strategy (MS), Marketing Research (MR), Digital Marketing (DM), Corporate Sales (CS), Branding and Advertising (BA), and Retail Marketing (RM).
The many authors, advisers, and reviewers of the SMstudy® Guide have worked in numerous Sales and Marketing areas and geographic regions across a variety of industries. Thus, insights provided by them make this body of knowledge industry independent.
Established name in Sales & Marketing certifications
SMstudy has been developed by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies. SMstudy’s certification training is provided through its 500+ Authorized Training Partners (A.T.P.s) across the globe.
SMstudy Certified Marketing Strategy Professionals are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. SMstudy Certified Marketing Strategy Professional will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
Successful candidates will be awarded the SMstudy Certified Marketing Strategy Professional certification by SMstudy after passing the certification exam.
Marketing Strategy Professional Certification
- Multiple choice
- 100 questions per exam
- No negative marks for wrong answers
- 120 minutes duration
- Proctored online exam
This certification is appropriate for anyone who is interested in becoming a Marketing Strategy Professional.
There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Strategy Associate and study the recommended processes from the SMstudy Guide – Introduction and Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Professional. It is also highly recommended to attend a 2-day Marketing Strategy Professional classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.)
- Upon successful completion of the exam get an online certificate.
- Your name will be added to the SMstudy Certification Registry.The physical certificate will be shipped to you.If unable to pass the exam, you can schedule again and take a maximum of two free exam retakes.